Who we are

1998

ITALIAN BEAUTY chose Villa Zileri – Monteviale/Vicenza, as its headquarter to start its business as a strategic player in the beauty market.

It begins with Piz Buin which in a few years becomes the first European brand of sunscreen for the see and the mountains.

2000

Thanks to the skills acquired and the efficiency of the whole team, the company develops its own business project by launching the cosmetic brand for hair BluOrange, dedicated to the perfumery channel.

2015

ITALIAN BEAUTY  continues its growth path by expanding the parterre of its brands with an expansion of the company in the new green cosmetics market: so, in 2015, it launched OllyNatural, certified organic brand products for face, body and hair, who plays the beauty within the parameters of ethics and social responsibility.

2016

ITALIAN BEAUTY launched AMOVITA brand, body products line with natural ingredients, and in same year was born M O R E : a line of bags and accessories of the highest level of Made in Italy craftsmanship.

Thanks  to the experience of the founder gained over more than 25 years of strategic development in the field of sun protection,  ITALIAN BEAUTY  creates a new partnership with the US multinational Perrigo – Omega Pharma for the exclusive distribution in the perfumery channel of the solar brand Angstrom and of the dermatological brand Bio Oil.

2018

Exclusive distributor for Italian market of Prestige Cosmetics, make up brand.

2020

ITALIAN BEAUTY obtained from the Ministry of Defense the exclusive license of Aeronautica Militare for parfumes and cosmetic.

2021

The exclusive distribution for the Italian market of COOLA, a Californian brand loved in the clean beauty segment.

“We work as a company of people
That helps other to understand change
Rather than submit to it:
Generating true value instead of added value,
With products and services in harmony with life
And the person’s way of being.”

The Founder Paolo Morellato, Monteviale, 2nd December 1998